A Dark Forest

I was briefed to research a social issue and develop an outcome for a bespoke Boutique.

From my initial research I developed a narrative of the most basic emotions. I wanted to illustrate the feeling of loneliness, the world closing in around you – a dark forest.

I developed this simple narrative to help me communicate the issues to the audience, hoping this would appeal to the demographic that would most likely purchase these products.

I really wanted the illustrations to be relevant to the social issue. I took the idea of the obstacles that people would have to overcome and illustrated them, the trees extending their branches, closing in all around my main character.

By choosing to represent these emotions I was hoping to connect people to a sensitive issue.

Pop Up Boutique
Pop Up Boutique